RaceTrac tent at University of Central Florida vs. Tulane Game from 4 pm to 6 pm on Friday October 7 in 2016

Get Your Game Face Ready – It’s Tailgating Season!

RaceTrac’s official tailgating survey highlights how serious sports fans take their pre-game prep; Joe Cahn, the Commissioner of Tailgating, offers tips to host a fan-favorite tailgate

ATLANTA, Sept. 27, 2016 /PRNewswire/ — Whether your team loyalties lie with a college or professional football team, fall is prime tailgating season and Americans are preparing to pre-game in stadium parking lots and college campuses across the country. According to a recent online survey conducted by Harris Poll on behalf of RaceTrac among over 2,000 adults, nearly four in five Americans (79 percent) have attended a live sporting event, and an overwhelming majority of them (81 percent) believe you should never show up to a tailgate party empty-handed. Fortunately, RaceTrac is on deck to help ensure every tailgate event is a touchdown for its guests this season.

RaceTrac Tailgating Survey Highlights

78 percent of Americans prefer a variety of beverages at their tailgate
77 percent of Americans believe purchasing tailgating supplies before leaving for the big game is the way to go
Just over three-quarters of Americans (77 percent) think running out of something is the most inconvenient thing when tailgating
74 percent consider grilling items “must haves” for a perfect tailgating experience
To help fans prepare for their ultimate parking lot party, RaceTrac has partnered with Joe Cahn, the Commissioner of Tailgating, to share tips on how to be the star of the tailgate. Since 1996, Joe has driven more than one million miles cross-country to football games and eaten his way through thousands of tailgate parties.

According to Joe, tailgating is a way of life. “Tailgating is as American as football and hot dogs and RaceTrac understands that,” said Cahn. “In fact, I often stop at a local RaceTrac for any last-minute items for my parties. They make a lot of easy, ready-to-go snacks like hot dogs, buffalo chicken rollers and taquitos that are perfect for tailgates.”

“RaceTrac’s mission is to make people’s lives simpler and more enjoyable, and that mission rings especially true during tailgating season in the South,” said Melanie Isbill, executive director of marketing at RaceTrac. “From our tasty roller grill items to our coolers, propane tanks and craft beer choices, RaceTrac has a little something for everyone to make their tailgate a sure touchdown for the whole crew.”

RaceTrac offerings include tasty, grilled treats such as Nathan’s Famous hot dogs; fresh, delivered-daily sandwiches, salads and wraps; and a wide variety of beers, including local, craft favorites stocked daily in the beer cave.

Joe will be visiting RaceTrac stores in October to share his tailgating tips and tricks in person. In addition to gaining know-how, guests can visit the RaceTrac tent to enjoy delicious food samples and participate in a few traditional tailgating games.

Georgia vs. Tennessee Game:
Saturday, Oct. 1; 12 – 2 p.m.
2625 Atlanta Highway, Athens, GA 30606

University of Central Florida vs. Tulane Game:
Friday, Oct. 7; 4 – 6 p.m.
11801 University Boulevard, Orlando, FL 32817

Survey Methodology

This survey was conducted online within the United States by Harris Poll on behalf of RaceTrac from August 24-26, 2016 among 2,047 U.S. adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Karissa Bursch.

About RaceTrac

Headquartered in Atlanta, Georgia, third-generation led, family-owned RaceTrac has been serving guests since 1934 and now operates more than 425 convenience store locations in Georgia, Florida, Louisiana and Texas. In January 2012, RaceTrac introduced its new store prototype featuring Swirl World frozen treats, an expanded coffee bar and fresh salads, sandwiches, fruits and bakery items delivered fresh daily. While operating under its mission of making people’s lives simpler and more enjoyable, the company has been named a top workplace across the four states in which it operates, as well as recognized on Forbes list of largest private companies (1998 – 2015). Convenience Store News has honored RaceTrac on the Top 100 Convenience Stores list (2003 – 2015) and as Retail Innovator of the Year (2012). In 2014, RaceTrac CEO Allison Moran was recognized by Convenience Store News as a “Woman of the Year” and Convenience Store Decisions named RaceTrac as its “Chain of the Year.” For more information, visit RaceTrac on Facebook, Twitter, Instagram, Web and LinkedIn.


Related Links



Leave a Reply

Your email address will not be published.