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Simon named as exclusive mall marketing partner of Teen Vogue’s Fourth-Annual Back-to-School Saturdays initiative
NEW YORK, July 23, 2015 /PRNewswire/ — Teen Vogue,the number-one source of fashion and beauty news for style-conscious teens and 20-somethings everywhere, announces Simon® (NYSE: SPG) as the exclusive mall marketing partner of Teen Vogue Back-to-School Saturdays (BTSS).
In 2012, Teen Vogue transformed the back-to-school shopping season with its debut of Teen Vogue Back-to-School Saturday, declaring one day in August as a national shopping and retail holiday, and inviting consumers to shop for the best of Back-to-School on that day. The multi-platform initiative garnered participation from more than 40 fashion, retail, and beauty brands, and included events and promotions in 45,000 retail stores and across 50 states. For the third year, BTSS expanded to a month-long celebration, featuring expanded offerings and web-based content throughout the entire month of August.
Now in its fourth year, Teen Vogue has teamed with Simon, a global leader in retail real estate and home to the nation’s favorite shopping destinations, as the exclusive mall marketing partner of Teen Vogue Back-to-School Saturdays. Simon and Teen Vogue will collaborate to bring fashion content to malls at five showcase events around the country, which will include appearances by Teen Vogue editors and style influencers who will facilitate Back-to-School-themed panel discussions and trend talks, all aimed at giving school bound consumers the 4-1-1 on Back-to-School style as they head into the new year.
“We are thrilled to be collaborating once again with Simon and are especially pleased to welcome them this year as the exclusive mall marketing partner of Teen Vogue’s Back-to-School-Saturdays,” says Teen Vogue Publisher and Chief Revenue Officer, Jason Wagenheim. “Through our relationship, we’re able to bring engaging and inspirational fashion content to school-bound millennials.”
“Simon is excited to be hosting Back-to-School events at so many of our locations,” said Chidi Achara, Global Creative Director for Simon. “This unique collaboration with Teen Vogue illustrates how Simon is embracing all mediums – digital, physical, or a blend of both – to connect with our millennial shoppers.”
Back-to-School showcase events will take place at:
The Domain: Austin, TX, August 8
Barton Creek Square: Austin, TX, August 8
Florida Mall: Orlando, FL, August 8
Castleton Square: Indianapolis, IN, August 22
Northshore Mall: Boston, MA, August 29
Nearly 100 additional Simon centers will also celebrate the Teen Vogue-ordained fashion holiday with special events, shopping incentives, and exclusive promotions that will begin on Saturday, August 8 and extend through Saturday, August 29.
Teen Vogue and Simon will also unveil a special eight-page in-book style guide featuring trends for Back-to-School, as identified by Teen Vogue editors, with each profiled piece found at Simon. In addition, Simon will extend the section to a full-blown magalog, complete with a shopping guide of products, which they will distribute at all activated malls during BTSS.
Further extending the partnership and BTSS content, Teen Vogue and Simon have chosen YouTuber Amanda Steele (@MakeupbyMandy) to star in a series of shopping haul videos, showing how she shops Simon centers to achieve Teen Vogue’s three highlighted trends. The videos will debut just in time for the back to school shopping rush, with the content running across all Teen Vogue and Simon digital and social platforms.
Additional participating retailers and brands for this year’s BTSS program include: Aeropostale, American Eagle, AG Jeans, American Apparel, ASOS, Bearpaw, Biore, Bonpoint, Boohoo.com, Delia’s, Finish Line, Hask, Jovani, LeSportsac, Macy’s, Maybelline, Not Your Mothers, OGX, Others Follow, PacSun, Secret, Simple, Sorel, Staples, Tampax, Vera Wang Princess Hippie and Qubed.
About Teen Vogue:
Teen Vogue, a Conde Nast brand, is the leading source of fashion and beauty news for style-conscious teens and 20-somethings everywhere. It brings the sophistication and authority of Vogue to a new generation of savvy young women who desire to be on the cutting edge of fashion, beauty, and culture. Teen Vogue, launched in February 2003, publishes 10 issues a year, has a circulation of more than 1 million, and reaches an audience of 12 million–plus through a combination of teenvogue.com, 14 social media platforms, a robust video channel, and hundreds of retail shopping events annually. Conde Nast is a global media company producing the highest-quality magazines, websites, and digital content. Its portfolio reaches more than 263 million consumers in 30 markets and includes many of the worlds most respected and influential media properties.
Simon is a global leader in retail real estate ownership, management and development and a S&P100 company (Simon Property Group, NYSE: SPG). Our industry-leading retail properties and investments across North America, Europe and Asia provide shopping experiences for millions of consumers every day and generate billions in annual retail sales. For more information, visit simon.com.
Erin Kaplan, Teen Vogue
Maria Weber, Simon
SOURCE Teen Vogue