Inaugural ShopperFest for Mystery Shoppers Hosted by MSPA

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Educational Conference for Shoppers Led by MSPA Industry Leaders

LOUISVILLE, Ky., Aug. 12, 2014 /PRNewswire-iReach/ — MSPA-NA, the trade association representing the customer experience management and measurement industry, will host its inaugural ShopperFest conference on October 17-19 at Hilton Garden Suites Hotel in Orlando, Florida.

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The conference, designed for MSPA shopper members and individuals who are interested in learning more about mystery shopping, will feature educational seminars related to mystery shopping and customer experience measurement, professional development, and important issues within the industry.

“Our goal is to provide professional development, new certifications and and networking opportunities to the independent contractors that are the life-blood and critical to the customer experience measurement industry,” said Rich Bradley, president of MSPA North America. “The venue and conference content will provide industry information and opportunities for developing new expertise in a fun environment – Orlando, Florida!”

The conference will feature many well-known national and international industry professionals including MSPA-NA president Rich Bradley, Doug Rector, Northwest Loss Prevention Consultants, Veronica Karlsson, MSPA Europe and Melinda Brody of Melinda Brody, Inc.

Some of the highlights of the conference include:

It’s a Small World: MSPA Europe and Beyond – Veronica Karlsson, founder of MSPA Europe and author, will discuss mystery shopping in Europe, her latest book about mystery shopping, published in 18 languages, and how MSPA works on a global level.
MSP Roundtables – Whaddya Wanna Know? – This is the opportunity for all attendees to participate in a round table panel discussion with MSPA-NA board members and company executives. This is the straight scoop from the people who own and run the companies that create and provide independent contractor opportunities in this industry.
Champagne Image on a Lite Beer Budget – Led by Melinda Brody, this program will focus on how to be become the “go to shopper” for schedulers, upgrading your image, landing higher paying positions, improving your style on a limited budget, improving your level of professionalism, and how to get organized with a developed system.
Lunch with Disney – The Disney brand is synonymous with outstanding customer service. This session examines Walt’s original philosophy on the customer experience and how his initial concepts have evolved today and into the future.
It’s All about You! – In this session Vickie Henry will discuss great customers, lost opportunities on the phone, how to “think like a customer thinks,” doing ordinary things extraordinarily, and how to keep a positive attitude. This session provide shoppers with the knowledge to increase their competitive edge, “Wow” their employers, and teach shoppers how to have more fun doing what you do. Vickie will review how to set the climate for a great job, making others feel important, handling humor and tough situations, the importance of integrity, becoming a better listener, and two special topics every shopper needs to hear.
When Shops Go Horribly, Horribly Wrong – In this workshop Bethany Mooradian will be discussing all the potential blunders shoppers can run into in the field. Shoppers are invited to share their “war stories” and learn how to keep calm and collected when unexpected, and at times odd, things come up on your assignments.
In addition to those seminars, shoppers will also have the opportunity to attend training sessions for certification in video shopping and grammar certification as the association rolls out its inaugural MSPA-U on-site certification courses. For more information, visit our website at

MSPA-NA connects and supports the businesses that influence the customer experience through managing, quantifying, interpreting, enhancing and re-defining the customer experience. Widely recognized as the leader in customer service experience measurement, management, and training, MSPA is made up of member companies that provide these services to a variety of industries. The association strengthens the customer experience industry by uniting the efforts and actions of its members and supporting the businesses they serve.

Media Contact: Caitlin Horsley, FSA, 502-574-9029,

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