Orlando Magic, PepsiCo and Amway Center Extend ‘Champions of the Community’ Partnership

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ORLANDO, Fla., March 19, 2015 /PRNewswire/ — The Orlando Magic and PepsiCo announced today a multi-year extension of its partnership, continuing PepsiCo as a ‘Champions of the Community’ partner for the Amway Center and the Orlando Magic. The extension ensures that PepsiCo will remain as the Magic’s longest standing exclusive partner, dating back to the team’s first season 26 years ago.

As part of the extended agreement, PepsiCo will remain the official and exclusive non-alcoholic beverage and salty snack provider for the team and the Amway Center. PepsiCo will continue to offer its expanded portfolio, which includes iconic brands such as Mountain Dew, Pepsi, Frito-Lay and Gatorade.

“We are honored to have PepsiCo continue as a ‘Champions of the Community’ partner for the Amway Center,” Orlando Magic Chief Executive Officer Alex Martins said. “PepsiCo has been a valued partner with the Magic since our inception in 1989, and we believe this relationship will continue to allow PepsiCo to have a fully-integrated approach to connect their brand with our fan base.”

PepsiCo will continue to receive branding in key aspects of Magic marketing and communications, including signage, radio, print and internet promotion. Through the partnership, PepsiCo will also support Orlando Magic community programming, which focuses on literacy, health and wellness, and the arts, with a special emphasis on the Parramore neighborhood surrounding the Amway Center.

“Our long partnership with the Orlando Magic has been a great success and we’re excited to extend our relationship and continue bringing our popular food and beverage brands to the Amway Center,” said Rich Panner, vice president for PepsiCo’s Southeast region. “We’re already working on exciting joint marketing campaigns, led by our iconic Mountain Dew brand, to offer new opportunities to fans.”

‘Champions of the Community’ partners represent an elite tier of brands committed to Central Florida and the Parramore community. The fully-integrated relationship includes community programming, unparalleled team and facility access, brand recognition visibility and category exclusivity. ‘Champions of the Community’ partners for the Amway Center include PepsiCo, Chase, Walt Disney World, Florida Hospital, GEICO, Harris Corporation, Southwest Airlines and FanDuel.

SOURCE Orlando Magic









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