“Sing For Your Supper” Returns For An Encore On Tax Day At Hard Rock Cafe

Bret Michaels Takes the Stage to Kickoff Nationwide Program as Hard Rock Offers Free Local Legendary™ Burgers on April 15

ORLANDO, Fla., April 9, 2015 /PRNewswire/ — Hard Rock guests can end Tax Day on a high note with free Local Legendary™ Burgers for those willing to take the stage and Sing for their Supper! This April 15, guests who visit select Hard Rock Cafe locations across the country and sing a song on the cafe stage will receive a free Local Legendary Burger. For the second year in a row, legendary rocker Bret Michaels will join fans and take the stage at Hard Rock Cafe Hollywood on Hollywood Blvd. to “sing for his supper” and encourage fans to overcome their stage fright for a free burger.

“After seeing so many guests share their talents on stage last year for a free meal, I am looking forward to once again kicking off Hard Rock’s Sing for Your Supper with a special encore performance and of course, sampling a Local Legendary Burger,” said Bret Michaels. “These fun events around the country are a great way for music fans to get some Tax Day relief!”

A Legendary Set List
Just like the artists whose memorabilia lines the walls at Hard Rocks worldwide, the burgers that Hard Rock Cafe serves are nothing short of “Legendary.” Hard Rock Cafe’s menu features more than 10 Legendary Burger offerings – all made with the highest quality meats, fresh toppings, savory sauces and rich, melted cheeses. This Tax Day, Hard Rock Cafe is showcasing its extensive burger portfolio by offering guests a chance to enjoy a free Local Legendary Burger, should they have the courage to take the stage and sing. Each cafe has its own unique Local Legendary Burger, created and prepared by the local cafe chef, incorporating market-specific flavor and flair into the recipe.

“The Sing for Your Supper campaign is an enjoyable way for the brand to give back to our guests and help ease the burden of Tax Day,” said John Galloway, Senior Vice President and Chief Marketing Officer, Hard Rock International. “We hope to see many loyal fans of the brand, as well as new guests, come out to their local cafe, take the stage and try one of our unique local burger offerings.”

Social for Your Supper
For the social media-savvy guest, Hard Rock Cafe is offering fans a chance this year to “Social for Your Supper” on Instagram and Twitter. Fans can upload a short video of themselves on Tax Day (April 15th) singing a cover song using the hashtag #SingforYourSupper to be considered to receive a free Local Legendary burger.

For more information on Hard Rock Cafe’s Sing for Your Supper, please visit www.HardRock.com.

About Bret Michaels
Legendary singer/songwriter, Bret Michaels, has sold over 32 million records worldwide, is a reality TV superstar with some of the highest rated reality shows in history as well as a lifelong type 1 diabetic. An entrepreneur, Michaels has created the multi-million dollar selling Pets Rock Collection with PetSmart, launched his own line of custom guitars and created “Bret’s Blend, Diet Trop A Rocka” which is a number one selling beverage for Dr. Pepper/Snapple Group. Michaels, personally and through his Life Rocks Foundation has helped raise millions of dollars for charity and makes donations to not only diabetes awareness and research but to such causes as childhood cancer, PetSmart Charities, Operation Homefront, Fealgood Foundation and more. His talent, business acumen and natural candor have solidified him as “a cultural touchdown” in the words of former Viacom CEO Judy McGrath and made him one of the most sought after performers, keeping him on the road for each of the last 10 years, for nearly 300 live performances, speaking engagements, charitable concerts and private engagements yearly. For more information: www.bretmichaels.com.

Brand ambassador Bret Michaels is a long-standing partner of Hard Rock. He has supported Hard Rock’s PINKTOBER breast cancer awareness campaign as an Artist Ambassador since 2012, donated countless items of memorabilia to the brand’s world-famous collection and was recently honored with the Bret Michaels Rock Star Suite at Hard Rock Hotel Rivera Maya.

About Hard Rock International
With a total of 199 venues in 63 countries, including 153 cafes, 21 hotels and 10 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Chicago, Cancun, Ibiza, Las Vegas, Macau and San Diego. Upcoming new Hard Rock Cafe locations include San Juan, Rio de Janeiro and Marrakech. New Hard Rock Hotel projects include Daytona Beach, Dubai, Los Cabos, Tenerife, Abu Dhabi, and Shenzhen and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.

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SOURCE Hard Rock Internation




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