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Guests Can “Crank it Up” to Help Relief and Recovery Efforts
ORLANDO, Fla., May 14, 2015 /PRNewswire/ — Hard Rock International is joining forces with the American Red Cross to support those affected by the recent devastating earthquakes in Nepal. Guests at Hard Rock Cafe locations throughout the United States will have the option to “Crank it Up” and round their checks up to the nearest dollar amount to help relief and recovery efforts in Nepal. One hundred percent of guests’ donations will benefit the American Red Cross and additional Red Cross partners around the globe. This support will enable the Red Cross to provide lifesaving assistance, relief supplies and hope to people affected by these disasters.
“At Hard Rock, philanthropy is the soul of our brand and we are committed to assisting with tragedies that affect our world,” said Keely Wade, Philanthropy and Brand Marketing Manager of Hard Rock International. “We hope our guests will ‘crank up’ their bill and join together with Hard Rock to support the many victims of the recent earthquakes in Nepal.”
Since it was established in 1971, Hard Rock has been committed to a wide variety of philanthropic causes and activities around the world. For more than 43 years, Hard Rock International has made it both its business and its abiding passion to make the earth a safer, healthier and better place to live. Hard Rock’s guiding principle, “Love All – Serve All,” encompasses the brand’s dedication to its core mantras – “Save the Planet,” “Take Time to Be Kind” and “All is One.”
For more information on “Crank it Up,” please visit your local Hard Rock Cafe or www.HardRock.com. For additional information on how to help the victims of Nepal, please visit www.redcross.org.
About Hard Rock International
With a total of 199 venues in 63 countries, including 153 cafes, 21 hotels and 10 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Chicago, Cancun, Ibiza, Las Vegas, Macau and San Diego. Upcoming new Hard Rock Cafe locations include San Juan, Rio de Janeiro and Marrakech. New Hard Rock Hotel projects include Daytona Beach, Dubai, Los Cabos, Tenerife, Abu Dhabi, and Shenzhen and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.
SOURCE Hard Rock International